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June 18, 2007

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Sorry to hear about WV - these states are not thinking through the income they are losing by putting up irrational and cumbersome regulations on direct shipping. We need a loud voice of many consumers and wineries to change their mind.

Inertia - Powering the Wine Revolution

---Paul Mabray - CEO

West Virginia is one of those problem states, especially for a young winery since we have not developed a customer base there from the reciprocal days. The process seems straightforward but in the change to a permit state they created a pretty expensive fee structure - which we would do if we had the base, but we don't.

North Carolina, on the other hand, is a no-brainer, with a large and sophisticated wine drinking population. And they recently dropped fees from their permit process, so the only cost is me shuffling a bunch of paper. Oh, and they have GREAT barbecue!

Well, at least you're getting closer to SC. Unfortunately, my current home wrote the book on irrational and cumbersome. How goes the NC retail market?

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