At the Wine Bloggers Conference last month, I decided to preview the 2007 Calaveras County River of Skulls during the "Live Tasting" event - with idea of generating a little buzz about the impending release (did you know the release is August 15th?), and maybe even some reviews.
A bit of poking around on Twitter showed quite a few reviews and comments about the Skulls, so we (OK, I) decided to make use of some of the better ones on the new product page.
While the capsule reviews in Wine Enthusiast and other print magazines are certainly tweetesque in their brevity, this is the first instance I know of that Twitter reviews are being used this way.
What do you think?
(Pictures of me and the River of Skulls at the Live Tasting here (scroll down) and here (scroll too) and here.)
Love it, now all you need is a few Haiku's on the product page, and brevity will come full circle!
Posted by: ryan | August 03, 2009 at 01:31 PM
hi Ryan - You may have noticed that the product page does have a place for customers and visitors to post their own reviews.
By all means, have at the haikus!
Posted by: el jefe | August 03, 2009 at 02:26 PM
Congrats on the new skulls, and the clever idea, sir! I agree with Ryan on haikus - haikus are fun! P.S. Did you know that August 15, not only does River of Skulls get released, But also, I am getting married? HOORAY! Only good things happen August 15.
Posted by: shiz37 | August 04, 2009 at 09:30 AM
Haikus are lotsa fun!
And would make great wine reviews!
Someone has to start...
Congrats on the nupts! We're also having our pirate event on the 15th, you could have a pirate wedding if you came here for it ;)
Posted by: el jefe | August 04, 2009 at 12:50 PM